SOCIAL MEDIA INTERN
JUNE 2019 - AUGUST 2019
During my 10-week internship at W2O Group, we were tasked with creating an analytics-backed PESO campaign. The objective of this campaign was to increase profitability and awareness of the brand we were assigned to. We had to use paid, earned, shared and owned properties to promote awareness of United Healthcare's brand in order to help sell their healthcare insurance to the target audience of millennials.
At the end of the 10 weeks my team and I, consisting of five other individuals presented it to W2O offices across the nation. We competed against 10 other teams and were placed first for our, Uncomplicate the Complicated campaign.
SPANX FASHION SHOW
SOCIAL MEDIA & MARKETING INTERN
JUNE 2017 - JULY 2017
While my time interning for Fab'rik corporate in Midtown, Atlanta I was involved with the Spanx Fashion show that premiered their fall 2017 leggings and arm tights line. I assisted in the planning and organization of the fashion show. I was also involved in the production of the show from picking up the sample pieces to styling each model.