In my Public Relations Communication class we were tasked with creating a media kit for a local organization in the surrounding Athens area. I chose a student-run organization, Student Merchandising Association. This kit was designed to fit the client's needs and goals while using strategic planning. It includes a Fact Sheet, Biography, Media List, News Release, Pitch, Blog Post and a Social Media Plan. The goal of this kit for my client was for it to be creative, dynamic and informative while aligning with the brand's identity.