Social media is playing a pivotal role in the daily work of advertising, public relations, marketing and any campaign. I was fortunate enough to take a social media analytics class that focused on analytics, listening and engaging. My client for the semester was the Atlanta Beltline. I created buzz monitors, Boolean searches network and keyhole analysis through the platform Crimson Hexagon. Beyond those creations, I found a current theme, emotion and spike analyses across their social accounts. Below are the final report and presentation I complied over the semester for my client. The main components of the report are earned and owned media, actionable insights and my recommendations for the client.